Circular Systems: a remedy for fast fashion?

Earlier this year we attended The Copenhagen Fashion Summit '17 with Isko Denim.

A gathering that brings together the most influential retailers, brands & human beings within the fashion industry. All coming together under one roof to talk about innovation within the fashion industry.

This summit focused solely on making steps towards a greener industry, and with brands like H&M and Zara attending it was great to see such honest conversations going on about the impact the fast fashion industry is having on the planet.

Did you know that in the UK alone we throw away more than a million tonnes of clothes a year and then go on to replace them with two million tonnes of new ones?

So, in response to this The Global Fashion Agenda is calling on hundreds of fashion brands and retailers to take action, changing their production line, and creating a more cyclical economy.

‘Circular fashion’ can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use.'

(Dr. Anna Brismar, 2017, circularfashion.com) 

The agenda encourages brands to really take advantage of their influential roles within the market and help make circular systems the norm by 2020. By educating and actively calling brands out who aren't taking responsibility for their impact on the planet, like we saw at the summit, we hope to see big shifts in the industry!

If you want to learn more about Circular Systems, click here.

Ella Grace DentonComment